PEOPLE ARE DETECTIVES
#CaptureTheDroid was a Star Wars Day scavenger hunt for DROID Turbo that took place online and in the real world.
Jason directed, animated and was post-production lead on 3 stop-motion videos featuring R2-D2 and Jawa figurines traveling to Earth with DROID Turbo devices.
The videos were distributed through social channels. Each video ended with a clue leading viewers to enter an online sweepstakes.
On May 4th, participants could find live Jawas and a real R2-D2 in the wild based on the clues in the videos.
The fans who found the street team and said the secret passphrase won incredible prizes, including exclusive Star Wars merch, DROID Turbos, and a trip to San Diego Comic-Con.